Indian food and grocery delivery service Zomato announced on Thursday it will change its name to “Eternal” and introduced a new logo, a decision made over two years after adopting the new name internally.
Eternal will include its four main divisions: food delivery segment Zomato, quick-commerce division Blinkit, live events sector District, and kitchen supplies branch Hyperpure, the company announced.
“We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future,” Founder Deepinder Goyal said in a letter to shareholders.
“Today, with Blinkit, I feel we are here,” Goyal said.
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The move signifies a change for the company, from a time when investors doubted Zomato’s purchase of Blinkit in mid-2022, to rapid commerce-driven growth attracting more investor attention.
Blinkit and Swiggy’s Instamart have changed how Indians shop, prompting retailers like Reliance Industries’ JioMart, Amazon, and Walmart’s Indian operations to introduce their own quick-commerce offerings.
