Former Indian skipper Virat Kohli has reached another milestone during the ongoing ICC T20 World Cup, topping charts both on and off the field. On Tuesday, Kohli reclaimed his position as the most valued celebrity, surpassing Bollywood icons Ranveer Singh and Shah Rukh Khan.
Continuing his dominance as India’s most valued celebrity, Virat Kohli has boosted his overall brand value by nearly 29 percent this year. Kohli had an outstanding season with Royal Challengers Bengaluru (RCB) in the 2024 Indian Premier League (IPL), entering the T20 World Cup as the Orange Cap winner from the lucrative league.
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Kohli also topped the ODI World Cup batting records last year. The 35-year-old broke various batting records to help India reach the 2023 World Cup final. The batting icon received the ICC ODI Player of the Year title and was named to the ICC Men’s ODI Team of the Year.
Kohli as a Brand?
According to the consultancy firm Kroll, Virat Kohli’s brand value reached USD 227.9 million in 2023. This marked an increase from his previous peak of USD 237.7 million in 2020. Kohli maintained his lead over Bollywood actor Ranveer Singh, who took the second spot with a brand value of USD 203.1 million. The Celebrity Brand Valuation Report 2023 also revealed that renowned actor Shah Rukh Khan secured the third position with a brand value of USD 120.7 million in 2023.
MS Dhoni, the legendary Indian cricketer, rose one rank on the celebrity brand value list, with a brand worth of USD 95.8 million. Despite standing aside as captain of the Chennai Super Kings (CSK) before the 2024 IPL season, Dhoni’s marketability remains high. Meanwhile, cricket icon Sachin Tendulkar ranked ninth with a brand worth of USD 91.3 million. Dhoni’s leadership and persistent popularity continue to increase his brand worth, whilst Tendulkar’s ageless appeal keeps him among India’s most valuable sports icons.
