PUMA India to officially sponsor kit of Athletics Federation of India
PUMA India is the official kit sponsor of the Athletics Federation of India (AFI), ushering in a new era of peak performance for the country’s athletes.
In a historic multi-year agreement, PUMA will now exclusively supply high-quality performance kits and travel gear to every AFI athlete representing India in track and field, jumps, throws, cross-country running, and marathons at both domestic and international competitions.
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In sports, the gap between winning and losing can be extremely narrow, frequently measured in tenths of a second. Over 400 competitors will have a competitive advantage thanks to PUMA’s kit, which includes clothing, footwear, and accessories, maximizing every millisecond of competition.
PUMA’s association with AFI
PUMA, a multinational sports company, has investments in 17 federations, including the Portuguese Athletics Federation, Jamaica Athletics Administrative Association, Cuban Athletics Federation, Brazilian Athletics Confederation, and Athletics New Zealand, to mention a few.
Through its relationship with AFI, PUMA will step up its efforts to promote sports culture in India and act as a driving force behind the success of the nation’s elite athletes as well as the athletes of the future.
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Commenting on this landmark deal, Arne Freundt, CEO, PUMA SE, said, “More than 75 years ago, PUMA’s founder Rudolf Dassler had the vision to develop products for athletes that would give them the speed, the agility and the nimbleness of a puma. We are excited that we can now bring this spirit to the Athletics Federation of India. India is one of the most dynamic markets and we hope that by achieving success with the Athletics Federation of India, we can together inspire the next generation of athletes.”
The Asian Field Institute (AFI), which was founded in 1946, is the highest authority for organizing and overseeing athletics in India. It is connected to the World Athletics, Asian Athletics Association, and Indian Olympic Association.
The collaboration that they have formed with PUMA is their first with a major global sports brand, and it is anticipated to have a significant impact on how well India’s athletics teams compete internationally across a range of events.
This means that a number of international icons, including Priyanka Goswami in the race walk, Jeswin Aldrin in the long jump, Murali Sreeshankar in the long jump, Parul Chaudhary in the steeplechase, and Neeraj Chopra in the javelin throw and Kishore Kumar Jena in the long jump will be seen sporting PUMA’s gear.
