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Home Technology

iPhone 17 Launch To Mark The End Of This ‘Popular’ Model

One of the biggest highlights of this year’s line-up is the end of the iPhone Plus era. Apple will replace the Plus variant with an all-new model the iPhone 17 Air

PC Bureau by PC Bureau
28 August 2025
in Technology
8
iPhone 17 Launch To Mark The End Of This 'Popular' Model

iPhone 17 Launch To Mark The End Of This 'Popular' Model

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New Delhi: 

Apple is set to unveil its much-anticipated iPhone 17 series at its annual “Awe-Dropping” event on 9 September 2025. Global pre-orders are expected to begin soon after the launch, with official sales starting from 19 September 2025.

One of the biggest highlights of this year’s line-up is the end of the iPhone Plus era. Apple will replace the traditional Plus variant with an all-new model the iPhone 17 Air.

Apple Announces ‘Awe Dropping’ Special Event to Unveil iPhone 17 on September 9 https://t.co/EEVGVGZMBE

— Anthony Campanella (@RealAnthonyCamp) August 26, 2025

The End of the Plus Model

The iPhone Plus was originally introduced as a budget-friendly large-screen option. However, with changing consumer demand for sleeker and more premium designs, Apple has decided to phase it out.

The new iPhone 17 Air keeps the large display (around 6.6 inches) but comes with a radically thinner and lighter build. Reports suggest it could be as slim as 5.5 mm, making it the thinnest iPhone in Apple’s history.

What to Expect from the iPhone 17 Air

According to leaks and rumors, the iPhone 17 Air may feature:

  1. Titanium-aluminium hybrid frame

  2. Weight of just 145 grams, significantly lighter than previous Plus models

  3. 48MP single rear camera

  4. 24MP front-facing camera

  5. A19 or A19 Pro chip

  6. 12GB RAM

  7. 120Hz refresh rate support

  8. iOS 26 out of the box

This combination positions the Air as a premium yet ultra-portable alternative to the discontinued Plus line.

Also Read: Electric Vehicles: Driving Toward A Cleaner Future With Their Promises And Challenges

Apple’s Simplified Line-Up

With the Air taking center stage, Apple’s iPhone 17 series will consist of four models:

  1. iPhone 17

  2. iPhone 17 Air

  3. iPhone 17 Pro

  4. iPhone 17 Pro Max

This streamlining of the product line reflects Apple’s strategy of offering fewer, more distinct options for different user needs.

Broader Product Discontinuations

The changes don’t stop with the Plus. Following the launch, Apple is also expected to discontinue:

  1. iPhone 16 Pro

  2. iPhone 16 Pro Max

  3. Older iPhone Plus editions

This marks a major shift in Apple’s smartphone strategy, as the company moves towards a leaner and more future-focused portfolio.

Tags: Apple IphoneApple iPhone 17 seriesiPhone 17
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