Apple announced a new app on Wednesday that allows users to create custom invitations for any occasion, going beyond a simple calendar invite.
With the invites app, available for iPhone, users can create and share custom invitations, RSVP, and contribute to Shared Albums and Apple Music playlists associated with the event . Apple Invites is also available on the web.
Planning a watch party for the big game? Apple Invites, the new app for iPhone, can help you throw a great one! It’s available from the App Store and on the web now! 🥳 pic.twitter.com/JJausS2mjO
— Greg Joswiak (@gregjoz) February 4, 2025
While users will not need an iPhone to RSVP to events, they need an iCloud subscription to create and share custom invitations.
With Invites, Apple is competing with Partiful, a startup founded in 2020 that allows users to make and send event invites. However, Apple Invites demonstrates the strength of the iPhone ecosystem and the company’s business model. Partiful called Apple’s app a copy in a social media post after Invites hit the App Store.
How does the Apple Invites work?
Creating an invite is simple. Choose a background, which can be an image from your photo library or a collection of event-themed backgrounds from the app’s gallery. Apple Intelligence can also come in handy for making the invites, with the built-in Image Playground generator creating images from simple prompts to match your vision for the invite. Meanwhile, Apple Intelligence’s Writing Tools can be used to generate the copy.
Perhaps what makes Invites different from competing apps is its integration with other Apple apps. The app is compatible with Apple Maps and Apple Weather, allowing invitees to access an event’s address and view the weather forecast for the event. The Invites app also lets users create a dedicated Shared Album, where other Apple users can upload photos and videos associated with the event, as well as a shared Apple Music playlist to curate a collaborative event soundtrack.
Sharing the invite with others is easy: Invites users can share the invite via a link and manage the preview of what others see. Guests can RSVP using the iPhone app or the web, even if they don’t have an Apple account or subscription.
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