Travel has always been appealing, providing opportunities for personal growth and exploration for those looking to connect with the world and discover unknown places.
After the pandemic, the World Travel & Tourism Council (WTTC) expects a significant increase in the global travel and tourism industry, estimating it will hit a record $11.1 trillion by 2024.
McKinsey’s findings show that about 80% of tourists are currently exploring just 10% of the global tourist spots, indicating a rising interest in travel.
This trend shows a significant change in favored travel destinations, underscoring the increasing power of social media in shaping how people find and plan their trips to these places.
Similarly, InterGlobe also points out that about 43% of modern travelers will only think about visiting a place after seeing it on social media.
Here are the top 5 most popular countries on social media in 2024
Japan
Japan has achieved an impressive social travel score of 8.87 out of 10, ranking first, thanks to its stunning natural beauty like Mount Fuji and cherry blossoms in Sakura.
India
India, a country known for its wealth and diversity, holds the second position worldwide with a social travel score of 8.41 out of 10.
It is the country with the highest number of Instagram posts globally, totaling over 250 million, and is the top country on TikTok with 58.3 million posts, attracting travelers looking for a variety of experiences.
India is home to numerous monuments and landmarks perfect for Instagram, displaying a variety of architectural styles like Hindu temples, Indo-Islamic structures, and Ashokan designs, the latter being the most notable.
Canada
Canada ranks third with a strong social travel score of 8.07 out of 10, making it an ideal choice for those wanting to commune with nature or enjoy exciting adventures.
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Itay
Italy comes next with a great social travel score of 8.01, making it a perfect option for individuals looking to connect with the outdoors or seek thrilling experiences
Turkey
Turkey comes at No 5 next with a social travel score of 7.84.
Turkey is abound with natural marvels, especially evident in the white terraces reminiscent of snow-covered slopes found in southwestern Turkey.
