Jackie Shroff moves Delhi High Court for protection of personality rights
Bollywood actor Jackie Shroff has petitioned the Delhi High Court to have his name, likeness, and unauthorised use of his nickname ‘Bhidu’ protected. Jackie filed a lawsuit on Tuesday, May 14, against a number of entities for using his name, likeness, voice, and stage name without authorization.
Jackie Shroff’s case is set for a hearing on May 15, and after tomorrow’s hearings, the court may issue an interim order.
Advocate Pravin Anand, who was representing Shroff, told the court that his voice had occasionally been copied for similar uses and that his images had appeared in obscene memes.
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A decree of permanent injunction is requested by the plea, preventing the defendant Bhidu Shawarma restaurant and all of its employees, agents, affiliates, holding companies, and servants from violating the plaintiff’s registered trademark by using it in their trade name, “Bhidu Shawarma & Restaurant,” or in any other way that would cause their name or trademark to be confusingly similar to the plaintiff’s registered trademark numbers.
The claim also concerns the infringement of the Plaintiff’s moral rights, which are granted to him by section 38B of the Copyright Act, 1957, in relation to his performances. As an actor who has appeared in numerous cinematic productions, the plaintiff is entitled to moral rights in his performances in these productions and the ability to prevent third parties from deforming, altering, or doing any other actions that could damage his reputation.
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According to the claims made in the current proceedings, the Defendants are taking out portions of films or other cinematographic works in which the Plaintiff performs in order to create and share graphic/interchange formats (GIFs), among other things.
In addition, he asked for instructions to be sent to the Ministry of Electronics and Information Technology (MEITY) and the Department of Technology to remove any links and websites that infringe against his rights to privacy.
Anil Kapoor had also approached the court to protect his personality rights last year
It is to be noted here that this is not the first time, a Bollywood star has approached the court to protect their personality rights.
Last year, actor Anil Kapoor had also moved the court to protect his personality rights. The actor won the case in January this year. As a result of the victory, his name, voice, image, likeness, manner of speaking, gestures, and even the catchphrase ‘jhakaas’ are now protected.
